The Strategic Marketing Consulting Project (SMktCP) is a project-oriented course in which students work as teams of consultants to solve a given client’s real strategic marketing challenge. Groups of five students work together on a given project for the whole duration of the course, in direct contact with the client organization and pursuing their group’s project.

Through this course, students will enhance their strategic marketing expertise, gain valuable experience in consulting methodologies, and deepen their understanding of how to navigate and solve real-world market challenges, ready to apply these skills in their professional endeavors.

Prerequisites: yes (see Syllabus)