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3,5h Program Welcoming | Insights in Wine Industry by George Sandeman, Sponsored by Vini PORTUGAL
30min Welcome & Opening Session
3,5h Planning Wine Tourism Destinations
4h Wine Market & Distribution
4h Business Marketing and Brand Management
4h Digital Wine Marketing
4h Sales and Customer Management

TBC

4h Understanding Consumer Behavior
4h Deconstructing wine: the science inside the bottle and behind the label
4h Sustainable Processing in the Winery

TBC

4h Wineries Management
3,5h Training by Wine Academy - Wines of Portugal

Vini Portugal / Wines of Portugal

4h Company Interaction: Successful Wine Brand

Contactos

Formação de Executivos - Programas de Inscrição Aberta

Tânia Sousa

E-mail: tania.sousa@ucp.pt 

Tel: (+351) 217 227 801

Testemunho

Luís Duarte Melo

International Markets Director
Wine Ventures, SA
Executive Education Wine Business Management - Programa de Gestão para o Setor do Vinho
"Parar, refletir, atualizar conhecimentos, alargar perspetivas, em conjunto com outros colegas do setor, eis alguns dos benefícios que extraí do Programa Wine Business Management, que alia um corpo docente prestigiado e experiente a parcerias com outras Universidades de referência."
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