In the dynamic realm of digital ecosystems, mastery of Digital Transformation (DT) is increasingly recognized as critical within the corporate sector. This course is designed to equip the next generation of professionals—who have experienced the digital shift directly—with the skills needed to steer DT initiatives in contemporary businesses. The journey begins with an exploration of societal and technological paradigm shifts, illustrated through an analysis of a tangible DT case study. This foundation sets the stage for a deep dive into the core digital technologies that are reshaping business practices and stakeholder value, with a special focus on Generative AI. Students will then leverage this knowledge to assess an organization’s digital maturity, learning how to develop a Vision for digital and how to develop a Digital Transformation Roadmap. This process encompasses a strategic understanding of leadership’s pivotal role, the nuances of necessary organizational evolution, and a thorough evaluation of customer insights coupled with the repercussions of technological advancements.

Prerequisites: Yes (see syllabus)