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Strategic Management and Value Creation


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220



More Information

11th edition: starts on October 23rd, 2018

Schedule: download here

Classes: Tuesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.

Language: This program will be taught in portuguese

Duration: 48 hours

applications here

Program Description

Value creation is a key objective of Management. The ways to achieve it, by impressing shareholders and satisfying clients, suppliers, staff and other stakeholders, are becoming increasingly complex and difficult. Hence the importance of strategic management in companies.

GE is a program with an innovative format (see Methodology) which encapsulates the state of the art in strategic management, based on models and techniques validated by international scientific research (without wasting time on fads and myths) and, on the other hand, fully engaged in the practical application of these solid and concrete conceptual basis. Major theoretical developments have occurred in recent years in the field of Strategic Management, making many models and traditional frameworks incomplete, if not obsolete. GE incorporates these remarkable advances in science.

Built on experience and knowledge developed over a vast number of Executive Education programs held at the Universidade Católica Portuguesa, GE provides, session to session, model by model, case by case, a unique and unforgettable experience of learning new ways of management and strategy, since the determination of the company's general orientation to the determination of the actual and interdependent contribution of the various functional areas for value creation.

Main Benefits

  • Development of skills in formulating competitive strategies oriented towards the creation of value;
  • Heightening of skills in combining the various functional areas of management;
  • Consolidation of persuasion and teamwork skills, due to a strong practical orientation of the course methodology;
  •  The coordinator of this course is the author of the paper on dynamic capabilities, witch at the end of 2017 was in the top 10 Scientific Articles in Strategy more quoted and published since 2010, worldwide.


The Strategic Management and Value Creation Program aims to develop advanced value creation capabilities through a completely new format, interspersing traditional sessions (theoretical lectures, practical exercises, case studies) with sessions involving a sophisticated value creation simulator (giving participants an immediate opportunity to apply the knowledge gained). This course assures the balance between the theory and the practice, by allocating half of the course activities to training in the simulator, thus, allowing participants to consolidate their competencies in a solid and (as it has always been referred in previous editions ) joyful manner. All cases used are about well-known companies with particular international relevance in the current business climate, which includes successful cases and cases of failure.

The Value Creation of State-of-the-Art

  • The New Logic of Value Creation;
  • Corporate, Business and Functional Strategies;
  • Core Competencies Determination;
  • Dynamica Capabilities View;
  • I/O Model;
  • Opportunity Formation;
  • Resource-Based Theory;
  •  Selection Theory;
  • Upper Echelons Theory;
  • Competitive Advantage: a New Perspective.



Manuel Figueiredo

Country Head AH
Bayer Portugal
Gestão Estratégica e Criação de Valor
"Participating in the GE program was a way to "get out of the box" (...)"