Skip to main content

Ágata Clérigo

Pesquisa/Conteúdos, Valentim de Carvalho
Programa Avançado de Marketing para Executivos

The choice of CATÓLICA-LISBON to update my knowledge in Marketing (and Business Communication) proved to be the best one. After more than a decade working in this area it was important for me to share experiences with other professionals, the completeness and contemporariness of the contents addressed in the program and the competency and level of knowledge of faculty. PAME exceeded my expectations in all these aspects. I can definitely confirm, that I reinforced my skills, took advantage of group experiences, renew creative processes and adapted everything I learned to my professional life.

Domingos Peixoto

Diretor Comercial Coordenador, Sogenave, SA
Programa Avançado de Marketing para Executivos

Fiz o PAME por acreditar que o conteúdo do mesmo correspondia às minhas expectativas profissionais e pessoais e constituiria um somatório multidimensional de conhecimentos. As expetativas foram superadas. Tive o grato prazer de vivenciar e partilhar experiência coletiva e enriquecedora com um excelente grupo de profissionais, proporcionada pela qualidade e competência dos Coordenadores e pelo excelente elenco de Professores.

Duarte Pereira

Direcção de Retenção e Marketing, Eurest Portugal
Programa Avançado de Marketing para Executivos

Having graduated and getting an MBA, specializing in Finance and Information Systems, I felt that I had some gaps in the Marketing area. Being responsible for commercial areas for 7 years, I had to look further and get new knowledge in this area. The Advanced Executive Program in Marketing completely opened my horizons and gave me lots of new ideas for the development of new strategies to apply in my job. It has a good balance between academical teachers and others more practical, which give us a great perspective of how Marketing is developed in various sectors. I strongly recommend this Program to all Marketing executives with some practical experience in this area.

Hugo Santa Maria

Responsável pela equipa de Gestão de Produto MEO Go, MEO
Programa Avançado de Marketing para Executivos

PAME is very well structured and is taught by a very experienced faculty. I point out the practical component (case studies, management simulator) and fieldwork (shopping trip with costumers, visits to leading companies) that are part of the curriculum of this course. Adding to this a class composed of elements of different activity sectors, makes PAME a course with a dynamic environment and fully oriented to share ideas and knowledge.

Having participated in PAME was undoubtedly a winning bet and that's why I recommend it to all of those that intend to improve their marketing skills.

João Canelas Raposo

VP, Head of Business Operations & MERA
Bayer Portugal, SA
Programa Avançado de Marketing para Executivos

A frequência do PAME surgiu da necessidade de complementar as minhas qualificações académicas. Conceitos como marketing, globalidade, mercado, estratégia, serviço, produto, marca e sucesso são complementados pela extraordinária troca de experiências entre participantes de realidades profissionais totalmente distintas. As competências, espírito crítico e capacidades desenvolvidas durante o programa justificam toda a energia e esforço exigidos, e a escolha pela Universidade Católica revelou-se uma aposta ganha desde o primeiro dia.

João Goulão

Diretor de Marketing e Vendas, iPlay
Programa Avançado de Marketing para Executivos

I decided to join the PAME at the UCP mainly because I felt the need to revisit and reflect upon some conceptual marketing paradigms in a systematic manner. In short, I sought a "laboratory" that would allow me to not only exchange experiences but which would also provide me with a broader vision of marketing dynamics in various industries. Extremely well structured, the PAME proved to be a good example of what marketing essentially is: a constant exercise in positioning by means of analytical tools and the "eternal" Marketing Mix. The "P" of the Product was excellent and had a clearly positive ROI!

Marta Almeida

General Manager Advisor, Konica Minolta Business Solutions Portugal, Unipessoal, Lda.
Programa Avançado de Marketing para Executivos

The PAME was an extremely important step for my professional career. After several years in the labour market I felt the need to refresh my knowledge in the area of Marketing. This need was amply satisfied thanks to the excellence of the teaching faculty, the course curriculum and the quality of the students participating in the course. It was good to share experiences. The PAME surpassed all my expectations and there is no doubt that it added value to my professional career.

Mónica Oliveira

Direção Marketing
Manuel Rui Azinhais Nabeiro - Adega Mayor
Programa Avançado de Marketing para Executivos

Today's marketers are asked to draw global, relevant and omnipresent brands. In this context, PAME marks for the difference. With a well-organized structure, very complete and relevant content, it gives the participants real skills. A faculty of excellence, with evidence given in the market, which enriches the contents and raises the meticulousness of the program. The active exchange of experiences between the participants promotes a dynamic where the plurality of perspectives is an advantage. This program places marketing at the heart of any business strategy.

Patrícia Cecílio

Técnica de Marketing
Novo Banco
Programa Avançado de Marketing para Executivos

The Advanced Executive Program in Marketing has confirmed the CATÓLICA-LISBON's reputation for excellence. The scope of the program contents, the quality of the professors and guest lecturers, the topicality of the subjects and the experiences shared by each participant ensured that this program was a unique experience, which contributed towards transforming what we learnt into something truly different, in the service that we provide to our clients. When I decided to attend the Advanced Executive Program in Marketing I did so with a view to reinforcing my skills and enhancing my capacity to deal with new professional challenges. The Advanced Executive Program in Marketing was exactly the solution I was seeking. It surpassed all my expectations and I am now part of a network that will prove invaluable in the future.

Paulo Fonseca

Senior Specialist Retail Marketing Campaigns
Programa Avançado de Marketing para Executivos

When I decided to attend a marketing program, I chose PAME because I thought it was the program with the most current contents and with the best faculty. I was very surprised because in addition to confirming my expectations regarding these aspects, I found a very dynamic faculty committed to adapting the subjects to the reality of the participants. It was a pleasant surprise to note that there are programs that allow professionals to continue their academic journey even with the conditions of those who are in the active life, all the participants felt motivated even after a day of work.

Pedro Palha

Marketing Territory Champion, PwC Portugal
Programa Avançado de Marketing para Executivos

My participation in the PAME program was due to a need to acquiring insights in the Marketing area, combining theory with a practical view in its fullest. The PAME program helped me to grow both at a personal and professional levels, either for the quality modules, or for the teaching staff. This course is characterized by: precision; sharing knowledge and professional experience; cooperation; team spirit; an excellent work environment and mutual support; and also the relationship between teachers and students.

Rodrigo Alfaiate

Area Sales Manager
Nissan Gest
Programa Avançado de Marketing para Executivos

The PAME is very well structured and organised, taught by a faculty that combines excellent technical knowledge and real experience in well known companies. This program was an excellent opportunity to enhance my personal and professional skills and added value to my career. It helped me to see and understand the market and its players in another way and contributed towards developing new techniques to support decision making processes. The marketing simulator and the final marketing project were a way of consolidating knowledge and implementing the techniques assimilated during the course.


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220