1h Program Opening
2,5h The new world realities

Creating Value for Clients

3,5h Commercial Management: profitability and competitiveness
3,5h Customer Analysis
3,5h How Customers Think
3,5h B2B Selling Process
3,5h From Market Analysis to CRM Implementation

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
7h Commercial and Sales Metrics
3,5h Brand Activation
3,5h Digital Business Strategies
3,5h Management of Commercial Teams
3,5h Sales Coaching
3,5h Group Workshop: Commercial Practices

Optimization of the Commercial Strategy

3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Visual Storytelling: Creativity in Sales

Differentiation in Communications

3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Delivering the Value Proposition
3,5h Group Workshop: Commercial Practices

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

António Ricardo

Subdiretor Área de Gestão Comercial do Departamento de Jogos
Santa Casa da Misericórdia de Lisboa
Programa de Gestão Comercial e de Vendas
"Mesmo para os mais experientes em vendas, o curso traz novidades, consolida e estrutura conhecimentos e ajuda-nos a reforçar o foco e/ou reorientar estratégias de vendas"