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1,5h Program Opening
7h Planning and Strategic Management for Tourist Destinations
3,5h Trends and Challenges in the Hotel Industry: Value Creation Opportunities
3,5h Tourism on National Economy
7h Managing a Tourist Complex
10,5h Tourism Marketing and Business Plan
- Self-Assessment


7h Comercial Strategies and Sales Management
7h Digital Marketing for Tourism
- Self-Assessment


4h Final Project Coaching
7h Leadership and Human Resources Management
7h Negotiation and Conflict Management
- Self-Assessment


3h Delivery and Presentation of the Course Projects
2h Seminars


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846




Elisabete Mendes

Turismo de Portugal, I.P.
Programa Avançado de Gestão para o Turismo
"The diversity and timeliness of the topics, aligned with the national strategy for the sector, contributed to the success of this program which is already part of the academic agenda for tourism executives."