Program Structure

Program Coursework

The coursework for the Business Program consists of Foundation Courses and Elective Courses. Apart from that, Career Accelerator Lab and LERNE Sessions are also part of this coursework.

Program Coursework

 

SEMESTER 1

COURSES

FOUNDATION COURSES

Accounting (7 ECTS)
Business Statistics (3.5 ECTS)
Finance (7 ECTS)
Marketing Planning (7 ECTS)
Strategic Management (3.5 ECTS)

 

 

 

SEMESTER 2

COURSES

FOUNDATION COURSES
 

Business Ethics & Social Responsibility (3.5 ECTS)
Business Research Methods (7 ECTS)
Economics of Business & Markets (3.5 ECTS)
Managerial Economics (3.5 ECTS)
Managing People (3.5 ECTS)

FREE ELECTIVES
Students can take 1 elective during the 2nd Semester

 

Exchange Semester / Internship Abroad

The program offers you the option of doing an optional 3rd Semester before the Dissertation Semester. You can partake in:

  • Exchange Semester at one of our numerous international partner universities
  • Full-time Internship Abroad
  • Academic Break


If you do not wish to do an exchange or an academic break for a full-time internship, your 3rd semester will be the Dissertation Semester.

Dissertation Project

The Master's dissertation is the culmination of your master's program. This is when you build on the knowledge and skills acquired during the program to develop an individual project on a topic that resonates with your career aspirations and helps you excel in an area you find professionally relevant.  At CATÓLICA-LISBON there are two models for dissertation supervision – an Independent Process, or a project developed in the Dissertation Seminar. 

Most of our students develop their industry or academic research in a dissertation seminar supervised by an expert in a specific area.  Here is a selection of Dissertation Seminars offered in 2025/2026. This list is updated every year to reflect the topics of interest for our master students and its relevance for companies.  

  • Applied Research Topics on Strategy
  • Consumer Adoption of Innovations
  • Product Management in Consumer Packaged Goods
  • Internationalization: Small and Medium Businesses
  • Emotion-driven marketing: Building stronger brands through positive emotions
  • Behavior Change
  • Family Firms: Legacy, Strategy, and Growth
  • Impact Investment
  • The Trust Factor: Social Responsibility in Infrastructure Development
  • Foresight and Strategic Planning
  • New Business Opportunities
  • Hybrid Business Models
  • Healthcare: Innovation and Transformation
  • Luxury (Re)defined
  • New Frontiers in Strategic Thinking
  • Responsible Business
  • Sensory Cues In Business
  • Impact Investing
  • I Heart Brands
  • Digital and Sustainable Business Models
  • Consulting Project
  • Marketing and Hedonic Experiences
  • Tourism Marketing
  • Ethics of Artificial Intelligence
  • Brand Value Creation and Management
  • The Future of Industries
  • Emotion-Driven Marketing
  • Healthy and Sustainable Food Systems: Consumer and Industry Perspectives
  • Retail Innovation
  • Brand Image & Equity: From Creation to Impact
  • Consulting for Startups
  • Crossing Borders: Driving B2B Growth
  • Brand and Business Storytelling
  • Consumer Adoption of Innovations, Emerging Trends and Beyond
  • Growth: Strategies and How to Achieve It
  • Brand Management in the Digital Era
  • Disrupting Gender Bias
  • Management of Knowledge, People and Technology
  • Decision Making In Strategic Marketing
  • Fashion, Sustainability, and Technology - A Consumer Perspective
  • Business Strategy Case Studies
  • Managing with Purpose
  • Business Adaptive Strategies in Crisis
  • Competitive Advantage
  • Decision Making
  • Automation and the Future of the Workplace
  • Management of Intellectual Capital
  • Corporate Social Innovation
  • Go-to-Market Strategies
  • Negotiations
  • New Products Innovation
  • Assessing Organizational Resilience and its Consequences
  • Diversity, Inclusion and Equality in Organizations


The Dissertation Semester will take place in the last semester of the Master's Program.

Program Features

Beyond the Classroom

As a member of the Masters community in CATÓLICA-LISBON, you will immerse yourself in many activities of our school.  Choose to develop your skills in Global Innovation Challenge, participate in events of the Knowledge Centers, or engage with other talented colleagues in Student Professional Clubs and Associations.