The Center for Responsible Business & Leadership (CRB) is a strategic initiative in CATÓLICA-LISBON’s ambition to be a catalyst for impact creation, through knowledge development and innovation, in order to place Responsible Business at the core of the corporate strategy.
Responsible Business is becoming an essential part of corporate strategies and the CRB aspires to develop critical knowledge among students and executives in order to face these new trends as opportunities.
We aim to contribute to CATÓLICA-LISBON’s mission to be a top business school and create a position of intellectual leadership while finding the right answers for the world’s toughest challenges.
We believe that corporations able to act as a Responsible Business, integrating all its dimensions into their strategies and culture, will be the leading companies of the future.
To contribute to a society where we only have Responsible Businesses led by Responsible Leaders.
To become a European reference in corporate sustainability knowledge through research, teaching, and consulting, acting as an agent of change amongst students and executives, helping them to understand the impact of Responsible Business and its value creation in corporate strategies.
Business Case for Action: Without economic sustainability, it is hard for companies to focus their activity on social and environmental sustainability. But what is becoming abundantly clear is that without social and environmental sustainability will be hard for companies to survive and find any long-term economic sustainability. This is the essence of the Business case for Action - the understanding that social and environmental sustainability are the drivers of competitive advantage creation that will lead companies in the pursuit of sustainable economic growth.
Purpose: Purpose advocates for an organization to be truly authentic to its (i) reason for existence providing a clear (ii) guide for decision making, and an (iii) unifying factor that creates a (iv) sustainable competitive advantage (v) reinforced by the understanding of the ecosystem where it operates. This approach allows business leaders to move beyond the illusionary comfort of shareholder value maximization and to navigate the political tensions of stakeholder management, being able to identify the path to value creation that will sustain the organization’s future.
Sustainable Development Goals: Make the SDGs central to the core business of companies, unlocking business opportunities by focusing as a strategic area, and measuring them with specific KPIs.
Responsible Leadership: Responsible Leadership is the ability to align stakeholders around a common aspiration that goes beyond their direct interest, by putting people, customers/consumers, and other relevant stakeholders first, all-embracing a shared purpose treating profit as an outcome rather than the goal.
The CRB values the power of partnerships in promoting and developing of a more sustainable and purposeful world. The Center develops strategic partnerships to enhance its activities and has the support of organizations that share the same values and commitment to responsible management.
Our founding sponsors and partners are bp and Efacec, economic agents of great importance in Portuguese society that have responsively conducted their activities over the years, creating value for the society while taking into consideration sustainability in its strategy and operations.
Through this partnership, bp and Efacec support the development of projects and research, promoting knowledge and the dissemination of different concepts associated with what it means to be a “responsible business”.
Interested in our work? Want to know more about Responsible Business, engage through our events, be a partner of the CRB or join one of our courses?
Contact us at firstname.lastname@example.org