Format:
Online, with the exception of immersive visits/experiences
The International Wine Business Program is a leading training initiative in the wine industry, combining academic excellence with hands-on experience.
Developed in partnership with the Católica Lisbon School of Business and Economics and the School of Biotechnology at Universidade Católica Portuguesa - Porto, it features contributions from the renowned UC Davis - Department of Viticulture and Enology and institutional support from ViniPortugal.
The program provides a comprehensive approach to management, marketing, innovation, and sustainability, designed for entrepreneurs and professionals in the sector. With a blended learning format, it combines online sessions with immersive in-person experiences, offering direct contact with key players in the wine industry.
Who is it for?
- Mid and senior-level managers in the wine industry;
- Producers, winemakers, and wine specialists;
- Sommeliers, wine stewards, and other wine experts;
- Wine export and distribution managers;
- Entrepreneurs, marketing, and communication directors in the sector;
- Professionals in agribusiness, tourism, wine tourism, hospitality, and gastronomy;
- Wine and food critics;
- Advisors and directors of Wine Commissions and industry associations;
- Executives and consultants from companies related to the wine sector;
- Other stakeholders in the wine industry.
Testimonials:
Key Benefits
- Online sessions with content, dynamics, and case studies taught by industry experts.
- Immersive face-to-face experience over two days, including a visit to a prestigious wine company.
- Annual Masterclass, bringing together current and former students to explore an innovative topic.
- Official Certification from the Wines of Portugal Academy (ViniPortugal / Wines of Portugal).
- Networking & Alumni Circle, with access to industry-leading companies and exclusive events.
Objectives
- Provide advanced knowledge in wine business management;
- Provide skills in key aspects of the wine industry, namely in management, finance, distribution, planning, marketing, consumer behaviour, e-business and wine tourism;
- Promote the networking between participants and the sharing of the best-practices and knowledge about wine setor.
Institutional Testimonials:
EXECUTIVE EDUCATION - OPEN PROGRAMS
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