The International Wine Business Program is a benchmark training in the wine sector, combining academic excellence with practical experience.

Developed in partnership between Católica Lisbon School of Business and Economics and the Escola Superior de Biotecnologia of Universidade Católica Portuguesa – Porto, the program features the participation of the prestigious UC Davis – Department of Viticulture and Enology, and the institutional support of ViniPortugal.

The program offers an integrated approach to management, marketing, innovation, and sustainability, designed for business owners, entrepreneurs, and professionals in the sector. With a blended-learning model, it combines online sessions with immersive in-person experiences, providing direct contact with key companies and institutions in the wine industry.

Testimonials:

Certification:

Institutional Testimonials:

Program Structure

Discover the learning modules and unlock your full potential.

keyboard_arrow_up Welcome & Opening Session
Format:

In-Person

duration:

30 minutes

faculty:
keyboard_arrow_up Insights into the Wine Industry
Format:

In-Person

duration:

2,5 hours

faculty:
keyboard_arrow_up Understanding Consumer Behavior
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Business Marketing and Brand Management
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Sales and Customer Management
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Wine Market & Distribution
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Digital Wine Marketing
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Competitiveness and Internationalization Strategies of Portuguese Wines
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Deconstructing Wine: The Science Inside the Bottle and Behind the Label
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Key Decision in Wine Production
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Sustainable Production
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Wine and Grape Economics – Practical Approach
Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up Official Certification: Wine Tourism: How to start and grow?
Format:

In-Person

duration:

3,5 hours

faculty:
keyboard_arrow_up Company Interaction: Wine Business Case Study

This event will take place outside the Universidade Católica Portuguesa

Format:

In-Person

duration:

4 hours

faculty:
keyboard_arrow_up MASTERCLASS: Enogastronomy
Format:

In-Person

duration:

2 hours

faculty:

Program Director:

Want to Know More?

Contact the program manager: