Starts on:
April 2026
Who is it for?
- Mid and senior-level managers in the wine industry;
- Producers, winemakers, and wine specialists;
- Sommeliers, wine stewards, and other wine experts;
- Wine export and distribution managers;
- Entrepreneurs, marketing, and communication directors in the sector;
- Professionals in agribusiness, tourism, wine tourism, hospitality, and gastronomy;
- Wine and food critics;
- Advisors and directors of Wine Commissions and industry associations;
- Executives and consultants from companies related to the wine sector;
- Other stakeholders in the wine industry.
Testimonials:
Key Benefits
- Online sessions with content, dynamics, and case studies taught by industry experts.
- Immersive face-to-face experience over two days, including a visit to a prestigious wine company.
- Annual Masterclass, bringing together current and former students to explore an innovative topic.
- Official Certification from the Wines of Portugal Academy (ViniPortugal / Wines of Portugal).
- Networking & Alumni Circle, with access to industry-leading companies and exclusive events.
Objectives
- Provide advanced knowledge in wine business management;
- Provide skills in key aspects of the wine industry, namely in management, finance, distribution, planning, marketing, consumer behaviour, e-business and wine tourism;
- Promote the networking between participants and the sharing of the best-practices and knowledge about wine setor.
Institutional Testimonials:
Program Structure
Discover the learning modules and unlock your full potential.
Format:
In-Person
duration:
30 minutes
faculty:
Format:
In-Person
duration:
2,5 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
3,5 hours
faculty:
This event will take place outside the Universidade Católica Portuguesa
Format:
In-Person
duration:
4 hours
faculty:
Format:
In-Person
duration:
2 hours
faculty:
Program Director:
The program fee is €2,350, with a 10% discount available for alumni of Universidade Católica Portuguesa.
This amount includes:
- Coffee breaks;
- Lunch on full-day sessions;
- Welcome wine tasting & dinner;
- Official Certification – Wines of Portugal Academy by ViniPortugal / Wines of Portugal;
- Networking lunch for alumni;
- Annual masterclass for current and former students;
- Dinner at the Graduation Ceremony.
Universidade Católica Portuguesa is exempt from VAT.
CATÓLICA-LISBON has signed a collaboration agreement with Caixa Geral de Depósitos, offering very special financing conditions for Executive Education participants. If of interest, you may consult the financing terms provided by this banking institution.
