Very well structured, addressing the most relevant areas and with a strong focus on the most nuclear aspects of sales. An encyclopedia of "live" knowledge, good practices, experiences and sharing, with very good transmitters that have a very rich and diverse professional experience. Even for the most experienced in sales, the program brings novelties, consolidates and structures knowledge and helps us to reinforce focus and/or reorient sales strategies.

With a very well structured and complete curriculum, CATÓLICA-LISBON's Commercial and Sales Management Program was extremely useful, the richness of the programmatic contents, the high quality of the teaching staff and organization of the program. It was undoubtedly an enriching experience at various levels, where it was possible to combine completely the theoretic component with the practical challenges of day-to-day work, particularly in the management of commercial teams, clearly exceeding my initial expectations.

Attending the Commercial and Sales Management Program, on its 1st edition, was rather rewarding for me. From the program structure, particularly adapted to the real world and the needs of the staff of commercial area, to the qualified and expert teaching staff as well as all the logistic and the course organization, the whole initiative was, in my regard, very positive. I would like to emphasize the way all themes were handled, taking into account the current social and economic context in which the companies strive and their new challenges. It was also important the integration and relevance given to the market new trends and consumer behavior. The dynamic and constant search for participants' interaction was also significant. For all these reasons, I believe that the PGV program is a reference for those wishing to develop and acquire new insights in the Commercial Area.

Tenha-se muita ou pouca experiência na área comercial, o PGV é uma excelente oportunidade para aprender novos conceitos e consolidar conhecimentos com a ajuda de um excelente corpo docente. O ambiente é descontraído e de proximidade aos alunos, o que proporciona condições ideais para reter mais informação e fomentar relações.
 
Senti-me incentivado pelos docentes em aprofundar temas que me interessavam particularmente, fosse através da partilha de conteúdo ou sugestões de livros.
 
É um curso que tem em conta a realidade atual, como a evolução da área comercial no mundo digital ou o comportamento atual dos clientes.

After 17 years of experience in sales management, participating in this program was the right choice, as it enabled me to review, deepen and learn new concepts regarding sales and commercial management. It was a thorough program that provided tools that I’ve started using and that have had a positive impact in my role and in my professional growth. Participating in this program allowed me to be part of a diverse group, where an interesting sharing of experiences occurred throughout the different modules. It was an enriching experience both at the personal and professional levels, which I recommend to all those who are interested in, or work in the fascinating world of sales.

The participation in the 4th edition of the Commercial and Sales Management Program was quite satisfactory. Either by the contact with topics that I haven't review for a while or by the discovery of new approaches, the training is adequate and adjusted to professionals in the B2C or B2B areas, allowing to discover even better one of the areas that we might ignore the most in our carrers.

The technical approach on some topics, as in the case of Sales Management Metrics, is delivered in a very simple and efficient way, being very well balanced with other topics of human behavioral, like the excelent example of Persuasion Techniques in Sales.