Who's behind the company?
Eugeniu Litvinenco, a CATÓLICA-LISBON alumn, with a degree in Applied Mathematics and a Masters in Business Analytics, with experience in Credit Risk Modelling and Smart Retail. In his spare time – a Judo player.
How was the idea born?
Inspired by the need to modernise and democratise access to advanced market research tools, Eugeniu Litvinenco founded VARTHEO with the aim of enabling companies to better understand consumer behaviour through cutting-edge technology.
What is VARTHEO?
VARTHEO is an innovative market research platform that uses AI-powered personas to deliver continuous, in-depth consumer insights. With a focus on accessibility and efficiency, it revolutionizes the way audiences are understood.
Exclusive benefit for the Alumni Community:
Receive 20,000 free credits on VARTHEO, equivalent to €1,000, which will allow you to conduct approximately 5 Focus Groups with 10 AI-Powered Personas (AI-PP's) each or 10 interviews with 30 AI-PPs. Access this offer here.
Entrepreneur Profile:
What inspires you?
I am inspired by the journey and the opportunities for growth and transformation it offers.
Main challenge
The biggest challenge is balancing constant innovation with the need to create practical and accessible solutions that really meet customer and market needs.
Best memory of CATÓLICA-LISBON
My best memory of CATÓLICA-LISBON is the experience of being part of a vibrant, ambitious and international community where ideas and cultures meet, creating a unique environment for learning and growth.
Offer to the community
20,000 free credits on the VARTHEO platform, equivalent to €1,000, to explore advanced market insights. This benefit will allow you to conduct approximately 5 focus groups of 10 participants each or 10 interviews with 30 AI-Powered Personas (AI-PPs). In addition, we are open to networking and exploring potential partnerships and synergies to create value together.