AI & Business Executive Workshop

Desbloqueie o Potencial da IA para Impulsionar o Seu Negócio

Domine as Ferramentas de IA Generativa e Aplique-as à Sua Estratégia Empresarial

A IA está a transformar a forma como as empresas inovam, comercializam e operam. Neste seminário executivo de um dia, descubra como tirar partido de ferramentas avançadas como ChatGPT, Perplexity AI e Google Gemini para potenciar a sua estratégia de negócios. Com uma abordagem prática e sem necessidade de programação, aprenda a utilizar a IA para entrevistas com clientes, personalização de vendas, estratégias de marketing digital e muito mais.

Candidate-se agora e maximize o poder da IA para o seu negócio!

Estrutura do Seminário

Introdução à IA Generativa e Aplicação à Estratégia Empresarial
Técnicas Avançadas de Prompt Engineering para Comunicação com IA
Facilitação da Ideação e Inovação Empresarial com IA
Utilização da IA em Marketing e Vendas para Escalar Negócios
Combinação de Ferramentas de IA para Eficiência Operacional
Tendências, Oportunidades e Regulamentação da IA (EU AI Act)

Ferramentas e Plataformas

O seminário irá utilizar os seguintes serviços:

Workshop Hosts

René Bohnsack

René Bohnsack, Associate Professor with Habilitation in Strategy and Innovation, has been featured in the ranking of the World’s Most Impactful Scientists. His research on digital transformation and sustainable innovation has been published in prestigious international journals. Currently, his work focuses on generative AI for innovation, competition in digital ecosystems, and digital sustainability. He is the Academic Director of the Lisbon MBA and the Digital+Sustainable Innovation Lab, as well as founder of the Business Model Design Lab (BMDL), which leads European R&D projects on smart networks and eHealth. René also provides consultancy to companies in business model innovation, digitization, and internationalization. He co-founded several startups, including platforms for mobility, flight reimbursements, and eHealth solutions.

Alexandre Collignon

Consultant, founder, and coach with extensive experience in Artificial Intelligence. He worked at EY (Paris) and Accenture (Lisbon), where he led projects involving AI-powered document classification engines, marketing simulators, and data-driven initiatives for Google Ads. As COO of Loop, he promoted engineering and process automation tools to automate prospecting and create an AI-oriented CRM. He founded the AI Readiness Hub, developed a program that increased productivity by 22%, and created the AI Skill-Gap Assessment for competency planning. He leads practical AI workshops for non-technical teams. He holds a degree in Computer Science from Instituto Superior de Engenharia de Lisboa and completed programming training at Stanford.