Start Date:
April, 2027
Duration
1-day workshop > 9:30am to 4:30pm
Language:
Taught in English
Format:
In-Person in Lisbon, Portugal
At CATÓLICA-LISBON´s facilities
Unlock the Power of AI and Drive Your Business Forward
Master Generative AI Tools and Apply Them to Your Business Strategy
AI is transforming how businesses innovate, market, and operate. In this one-day executive seminar, discover how to leverage advanced tools like ChatGPT, Perplexity AI, and Google Gemini to enhance your business strategy. With a practical approach and no coding required, learn to use AI for customer interviews, sales personalization, digital marketing strategies, and more.
Maximize the power of AI for your business!
Seminar Structure
- Introduction to Generative AI and Business Strategy Applications
- Advanced Prompt Engineering Techniques for AI Communication
- Facilitating Ideation and Business Innovation with AI
- Using AI in Marketing and Sales to Scale Business Growth
- Combining AI Tools for Operational Efficiency
- AI Trends, Opportunities, and Regulations (EU AI Act)
Key takeaways
✔️ Master best practices for interacting with AI to optimize results across various business areas
✔️ Boost creativity and innovation with advanced AI-assisted brainstorming techniques
✔️ Integrate AI into marketing, sales, and operations processes just like the fastest-growing companies in the world
✔️ Stay up-to-date with the latest AI trends and regulations, including the new EU AI Act
✔️ Boost creativity and innovation with advanced AI-assisted brainstorming techniques
✔️ Integrate AI into marketing, sales, and operations processes just like the fastest-growing companies in the world
✔️ Stay up-to-date with the latest AI trends and regulations, including the new EU AI Act
Key goals
✔️ Deepen your understanding of generative AI tools like ChatGPT and their potential applications in business.
✔️ Develop strategies for integrating generative AI into your business processes to enhance innovation and ideation.
✔️ Learn how to leverage generative AI to drive sales, marketing, and improve overall organizational efficiency.
Tools and Platforms
The seminar will use the following services:
Workshop Hosts
 |
René Bohnsack, Associate Professor with Habilitation in Strategy and Innovation, has been featured in the ranking of the World’s Most Impactful Scientists. His research on digital transformation and sustainable innovation has been published in prestigious international journals. Currently, his work focuses on generative AI for innovation, competition in digital ecosystems, and digital sustainability. He is the Academic Director of the Lisbon MBA and the Digital+Sustainable Innovation Lab, as well as founder of the Business Model Design Lab (BMDL), which leads European R&D projects on smart networks and eHealth. René also provides consultancy to companies in business model innovation, digitization, and internationalization. He co-founded several startups, including platforms for mobility, flight reimbursements, and eHealth solutions.
|
|
Alexandre Collignon
Consultant, founder, and coach with extensive experience in Artificial Intelligence. He worked at EY (Paris) and Accenture (Lisbon), where he led projects involving AI-powered document classification engines, marketing simulators, and data-driven initiatives for Google Ads. As COO of Loop, he promoted engineering and process automation tools to automate prospecting and create an AI-oriented CRM. He founded the AI Readiness Hub, developed a program that increased productivity by 22%, and created the AI Skill-Gap Assessment for competency planning. He leads practical AI workshops for non-technical teams. He holds a degree in Computer Science from Instituto Superior de Engenharia de Lisboa and completed programming training at Stanford.
|
The program fee is €850, with a 10% discount available for alumni of the Universidade Católica Portuguesa.
The fee includes:
- Admission Fee: €250
- Access to the underground parking lot
- Coffee breaks
- Lunch at Mon Bistro restaurant (CATÓLICA-LISBON - 4th floor)
The Universidade Católica Portuguesa is exempt from VAT.
