Sustainability is Strategy: The New Imperative of Responsible Business

"Either we have a sustainable and responsible business or we will not have a business at all."

There is a widespread recognition that being a Responsible Business has become an unstoppable macrotrend, alongside a global acceptance of the importance of businesses increasingly incorporating social and environmental concerns into their core strategies.

While it is true that without economic sustainability it is difficult to achieve social and environmental sustainability, it is also increasingly clear that without social and environmental responsibility, companies will struggle to maintain their economic sustainability. There are no longer sustainability strategies. Sustainability is the strategy.

Responsible Business goes far beyond environmental issues — it is a broad concept that spans from ethics to local communities, from how employees are treated to diversity, from gender and racial discrimination to how suppliers treat their own workers, from media relations to how customers are cared for.

Proper and balanced stakeholder management will become the next major source of competitive advantage for businesses, and the business case for action is increasingly evident. This program will therefore equip participants with the tools to define the best strategies to meet these challenges.

Key Takeaways:

Understanding that the "business case" is undeniable and there is no other way for companies aiming for success to operate in the market.

Understanding the challenge of Sustainability as something holistic that affects all dimensions of the company: strategy, marketing, operations, and Human Resources.

Knowing the processes that can lead to the definition of these strategies.

Testimonials:

Program Structure

Discover the learning modules and unlock your full potential.
keyboard_arrow_up I. The fundamentals of a Sustainable Strategy (11h)
1) Why Sustainability as a Strategy in a changing world?  
2) The Strategy: Fundamentals of sustainable competitive advantage
3) Sustainability as a business: arguments for future businesses
4) How to define a strategy aligned with stakeholders? From Purpose to market leadership
5) Sustainability reporting and due diligence: strategy or compliance?
keyboard_arrow_up II. Sustainability in practice: an implementation plan for my business (13h)
1) Sustainable strategy: step by step - practical work session I & II
2) Double Materiality: how to implement it?
3) Environment: in practice
4) Social: in practice
5) Business Case: in practice
6) Sustainability communication
keyboard_arrow_up III. Accelerating sustainability in my business (8h)
1) Creating a sustainable culture: from leadership to the status quo
2) How to “sell” sustainability internally
3) Technological tools that help me accelerate sustainability
4) Sustainable finance
5) Calculating your carbon footprint and environmental transition plan
keyboard_arrow_up IV. Sharing seminar (6h)
1) The importance of responsible leadership in a fractured world
2) Governance as the pillar of a sustainable business
3) Technology and sustainability: much more than a world of artificial intelligence
keyboard_arrow_up Final Session (2.5h)
Future trends and sustainability 

Program Directors

Want to know more?

Contact the program manager:

E-mail: andreia.hidalgo@ucp.pt
Phone: +351 214 269 846 

Schedule a call