Sustainability is Strategy: The New Imperative of Responsible Business

"Either we have a sustainable and responsible business or we will not have a business at all."

There is a widespread recognition that being a Responsible Business has become an unstoppable macrotrend, alongside a global acceptance of the importance of businesses increasingly incorporating social and environmental concerns into their core strategies.

While it is true that without economic sustainability it is difficult to achieve social and environmental sustainability, it is also increasingly clear that without social and environmental responsibility, companies will struggle to maintain their economic sustainability. There are no longer sustainability strategies. Sustainability is the strategy.

Responsible Business goes far beyond environmental issues — it is a broad concept that spans from ethics to local communities, from how employees are treated to diversity, from gender and racial discrimination to how suppliers treat their own workers, from media relations to how customers are cared for.

Proper and balanced stakeholder management will become the next major source of competitive advantage for businesses, and the business case for action is increasingly evident. This program will therefore equip participants with the tools to define the best strategies to meet these challenges.

Key Takeaways:

Understanding that the "business case" is undeniable and there is no other way for companies aiming for success to operate in the market.

Understanding the challenge of Sustainability as something holistic that affects all dimensions of the company: strategy, marketing, operations, and Human Resources.

Knowing the processes that can lead to the definition of these strategies.

Testimonials:

Program Structure

Discover the learning modules and unlock your full potential.

keyboard_arrow_up I. Immersive retreat: The fundamentals of a sustainable strategy (13h)
1)  Introduction: Why Sustainability as a Strategy in a Changing World?
2) The Strategy: Fundamentals of Sustainable Competitive Advantage
3) Sustainability as a business: arguments for future businesses
4) From Purpose to market leadership: How to define a strategy aligned with stakeholders? 
5) Sustainability reporting and due diligence: strategy or compliance?
6) How sustainable finance will change the business world
 
keyboard_arrow_up Leadership expedition (2h)
The importance of Responsible Leadership in a fractured world
keyboard_arrow_up II. Sustainability in practice: an implementation plan for my business (11,5h)
1) How to define a winning sustainable strategy
2) How to define a winning sustainable strategy
3) My business's sustainable strategy: step by step I & II
4) Double Materiality: how to develop and put it at the service of strategy
5) Immersion in reality: sharing good corporate environmental practices
6) Immersion in reality: sharing good corporate social practices
7) How to generate business with sustainability? Practical application 
keyboard_arrow_up Leadership expedition (2h)
Governance as a pillar of sustainable business
keyboard_arrow_up III. Accelerating sustainability in my business (3,5h)
1) How to “sell” sustainability internally
2) Innovation, Sustainability, and AI
keyboard_arrow_up Leadership expedition (2h)
Technology and Sustainability: Much more than a world of Artificial Intelligence
keyboard_arrow_up Final Session (2.5h)
Future trends and sustainability 

Program Directors

 

NMC

Nuno Moreira da Cruz


Nuno Moreira da Cruz has a Law Degree at Universidade Católica Portuguesa in Lisbon, a post-graduate in European Studies at the College of Europe in Bruges(Belgium) and an MBA in IE Business School (Madrid).  He is also a Certified Coach (Escuela Europea de Coaching, Madrid) and Mentor for Start Up’s. After a short experience in the banking sector, Nuno joined the Bp Group holding several business jobs around Europe, working in Brussels, Madrid and London. He returned to Portugal to join Galp as a Board Member and was CEO of Galp Spain for five years. In our University, Nuno has taught International Business and Strategy, and is now teaching Responsible Business and Business Ethics in MBA, Masters and Undergraduate Programs. He was Executive Director of the Center for Responsible Business & Leadership at CATÓLICA-LISBON and he is now the Dean For Executive Education.

 

FPA

Filipa Pires de Almeida

Executive Director of CRB (Center for Responsible Business and Leadership) at CATÓLICA-LISBON, and investigates in the area of strategy and international business, namely how companies embrace sustainable strategies to develop competitive advantage, with a focus on the SDGs. She is a professor of executive training, bachelors and masters at the School of Economics and Law and is developing her PhD at the Rotterdam School of Management in Strategy and Sustainability, focused on the Sustainable Development Goals as a strategic advantage for companies. Filipa has a degree in Economics, a Masters in Management, Strategy and Entrepreneurship, and she completed the Shared Value executive course at Harvard Business School with professors Michael Porter and Mark Kramer. She was a social business trainer and mentor, having been Community Manager and Business Developer at IES-Social Business School. She worked as Economic and Monetary Policy Adviser at the European Parliament, having also worked at Deloitte Consulting.

 
 

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