Filipa Pires de Almeida is Deputy Director of CRB (Center for Responsible Business and Leadership) at CATÓLICA-LISBON, and investigates in the area of strategy and international business, namely how companies embrace sustainable strategies to develop competitive advantage, with a focus on the SDGs. She is a professor of executive training and is developing her PhD at the Rotterdam School of Management in Strategy and Sustainability, focused on the Sustainable Development Goals as a strategic advantage for companies. Filipa has a degree in Economics, a Masters in Management, Strategy and Entrepreneurship, and in 2019 completed the Shared Value executive course at Harvard Business School with professors Michael Porter and Mark Kramer. She was a social business trainer and mentor, having been Community Manager and Business Developer at IES-Social Business School. She worked as Economic and Monetary Policy Adviser at the European Parliament, having also worked at Deloitte Consulting.