Start Date:
March, 2027
Duration:
4 months | 60 hours
Hour:
Saturdays, 9am - 6pm
Format:
In-Person in Lisbon, Portugal
At CATÓLICA-LISBON´s facilities
Language:
Portuguese
Develop leadership, performance and customer experience capabilities for a sector undergoing profound transformation.
The automotive sector is experiencing accelerated change: digitalization, new mobility models, omnichannel customers, and multigenerational teams. To lead in this context, professionals must integrate modern leadership, operational management, artificial intelligence, and a results-driven mindset.
The executive program Leadership and Transformation in the Automotive Sector prepares leaders in sales, after-sales, operations, and general management to enhance team performance and transform the customer experience across the entire automotive journey.
Throughout the program, participants develop critical capabilities to address the sector’s challenges, combining strategic vision, practical application, and tools focused on real business impact. Key topics include adaptive leadership, omnichannel customer experience, performance and KPIs, applied artificial intelligence, and digital transformation in the automotive industry.
Who is this program for:
• Sales, after-sales, operations, and general management leaders in the automotive sector seeking to strengthen leadership and transformation capabilities.
• Professionals aiming to improve team performance, customer experience, and responsiveness in an increasingly digital and data-driven market.
• Managers facing challenges related to digitalization, omnichannel strategies, artificial intelligence, and managing multigenerational teams.
What makes this program transformational:
• Development of adaptive leadership applied to the automotive sector, focusing on multigenerational teams, high performance, coaching, and effective communication.
• Capability to design and manage an omnichannel customer experience, driving loyalty, retention, satisfaction, and customer lifetime value.
• Use of executive dashboards and financial, commercial, and behavioral KPIs to improve productivity, efficiency, and results.
• Practical application of artificial intelligence in sales and after-sales automation, personalization, churn prediction, lead scoring, and predictive analytics.
• Integration of CRM, automation, and analytics to drive digital transformation, hybrid sales models, and continuous data-driven improvement.
Methodology: 75% practical, 100% applicable
Workshops, simulations, and role-plays
AI tools for immediate use
Projects applied to the participant’s real context
Measurable deliverables (KPIs, dashboards, omnichannel roadmap, AI toolkit)
Expected Results
By the end of the program, participants will be able to:
• Lead teams with higher engagement and productivity
• Implement performance systems and dashboards
• Structure an excellent omnichannel customer experience
• Apply AI and automation in daily business routines
• Increase profitability through financial analysis and CLV
• Drive transformation with direct impact on sales, loyalty, and critical KPIs
Program Structure
Discover the learning modules and unlock your full potential.
| Modules | Duration |
|---|---|
| Fundamentals of Modern Leadership | 8 hours |
| High-Performance Team Development | 8 hours |
| Motivation and Performance Systems | 8 hours |
| Advanced Management Skills | 8 hours |
| Customer Value and Omnichannel Experience | 8 hours |
| Digital Commercial Strategy | 8 hours |
| Digital Marketing and Acquisition | 6 hours |
| Relationship Management and Loyalty | 6 hours |
Program Faculty
Jorge Cancella de Abreu Program Director |
João Matos Director of Negotiation Programs at CATÓLICA-LISBON |
Luís Monteiro Principal at AWS (Amazon Web Services) |
Miguel Fonseca CEO Mobility & Energy Transition |
Miguel Godinho de Matos Dean for Faculty at CATÓLICA-LISBON |
Nuno Cardeal Partner at GRUPO EURODEFINIÇÃO |
Paulo Bracons Founder and Chairman of the Supervisory Board of Associação / FIF Portugal |
Pedro Celeste General Manager at PCA |
Pedro Pinto Lecturer |
Ricardo Tomé Head of Digital at Media Capital Digital |
Rui Mendes da Costa Corporate Director of People and Culture at AdP - Águas de Portugal, SGPS, SA |
Target Audience
This program is ideal for:
• Commercial and After-Sales Directors
• Automotive operations managers
• Service Managers and Sales Managers
• Entrepreneurs and mobility leaders
• Consultants specialized in automotive business
The program fee is €2,750. Alumni of the Universidade Católica Portuguesa benefit from an exclusive 10% discount. In addition, enjoy a 5% discount until December 30th.
This fee includes:
- Admission Fee: €250
- Coffee breaks;
- Reserved parking space at Universidade Católica Portuguesa;
- Closing session dinner.
The program fee may be paid in full at the beginning of the course or, in the case of individual participants, in monthly installments (at no additional cost).
Universidade Católica Portuguesa is exempt from VAT.
CATÓLICA-LISBON has signed a cooperation agreement with Caixa Geral de Depósitos, offering very favorable financing conditions for Executive Education participants. If you are interested, you may consult the financing terms offered by this bank.
