Develop leadership, performance, and customer experience skills for a sector in profound transformation.

 

The automotive sector is undergoing accelerated change: digitalization, new mobility models, omnichannel customers, and multigenerational teams. To lead in this context, professionals need to integrate modern leadership, operational management, artificial intelligence, and a results-oriented mindset.

The executive program Leadership and Transformation in the Automotive Sector prepares leaders in commercial areas, after-sales, operations, and general management to elevate team performance and transform the customer experience throughout the entire automotive journey.

 

What makes this program transformational?

 

Adaptive leadership applied to the automotive sector
• Management of multigenerational teams
• Development of high-performance teams
• Coaching and effective communication
• Integrated digital + in-person journey
• Loyalty techniques and CLV
• Retention and satisfaction strategies
Omnichannel Customer Experience
Performance and KPIs oriented toward results
• Executive dashboards
• Financial, commercial, and behavioral KPIs
• Productivity and efficiency metrics
• Commercial and after-sales automation
• Personalization and churn prediction
• Lead scoring and predictive analysis
Applied Artificial Intelligence
Digital Transformation in the automotive sector
• CRM, automation, and analytics
• Hybrid sales and new commercial models
• Data-driven continuous improvement

Methodology: 75% practical, 100% applicable

Workshops, simulations, and role-plays

AI tools for immediate use

Projects applied to the participant’s real context

Measurable deliverables (KPIs, dashboards, omnichannel roadmap, AI toolkit)

Expected Results

By the end of the program, participants will be able to:

• Lead teams with higher engagement and productivity

• Implement performance systems and dashboards

• Structure an excellent omnichannel customer experience

• Apply AI and automation in daily business routines

• Increase profitability through financial analysis and CLV

• Drive transformation with direct impact on sales, loyalty, and critical KPIs

 

Program Structure

Discover the learning modules and unlock your full potential.

Modules Duration
Fundamentals of Modern Leadership 8 hours
High-Performance Team Development 8 hours
Motivation and Performance Systems 8 hours
Advanced Management Skills 8 hours
Customer Value and Omnichannel Experience 8 hours
Digital Commercial Strategy 8 hours
Digital Marketing and Acquisition 6 hours
Relationship Management and Loyalty 6 hours

 

Target Audience

This program is ideal for:

 

• Commercial and After-Sales Directors

• Automotive operations managers

• Service Managers and Sales Managers

• Entrepreneurs and mobility leaders

• Consultants specialized in automotive business

Want to know more?

Contact the program manager:

E-mail: andreia.hidalgo@ucp.pt
Phone: +351 214 269 846 

Schedule a call