Date
June 5, 2025
Duration
1-day workshop > 9:30 AM - 4:30 PM
Language
Taught in English
Format
In-person
Unlock the Power of AI and Drive Your Business Forward
Master Generative AI Tools and Apply Them to Your Business Strategy
AI is transforming how businesses innovate, market, and operate. In this one-day executive seminar, discover how to leverage advanced tools like ChatGPT, Perplexity AI, and Google Gemini to enhance your business strategy. With a practical approach and no coding required, learn to use AI for customer interviews, sales personalization, digital marketing strategies, and more.
Maximize the power of AI for your business!
Seminar Structure
- Introduction to Generative AI and Business Strategy Applications
- Advanced Prompt Engineering Techniques for AI Communication
- Facilitating Ideation and Business Innovation with AI
- Using AI in Marketing and Sales to Scale Business Growth
- Combining AI Tools for Operational Efficiency
- AI Trends, Opportunities, and Regulations (EU AI Act)
Key takeaways
✔️ Master best practices for interacting with AI to optimize results across various business areas
✔️ Boost creativity and innovation with advanced AI-assisted brainstorming techniques
✔️ Integrate AI into marketing, sales, and operations processes just like the fastest-growing companies in the world
✔️ Stay up-to-date with the latest AI trends and regulations, including the new EU AI Act
✔️ Boost creativity and innovation with advanced AI-assisted brainstorming techniques
✔️ Integrate AI into marketing, sales, and operations processes just like the fastest-growing companies in the world
✔️ Stay up-to-date with the latest AI trends and regulations, including the new EU AI Act
Key goals
✔️ Deepen your understanding of generative AI tools like ChatGPT and their potential applications in business.
✔️ Develop strategies for integrating generative AI into your business processes to enhance innovation and ideation.
✔️ Learn how to leverage generative AI to drive sales, marketing, and improve overall organizational efficiency.
Tools and Platforms
The seminar will use the following services:
Workshop Hosts
The program fee is €850, with a 10% discount available for alumni of the Universidade Católica Portuguesa.
The fee includes:
- Access to the underground parking lot
- Coffee breaks
- Lunch at Vila Plana restaurant (CATÓLICA-LISBON - 4th floor)
The Universidade Católica Portuguesa is exempt from VAT.
