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Study of the Portuguese Society (March 2018)

Study of the Portuguese Society- Consumption habits of Portuguese products (March 2018)

The Observatory of Portuguese Society of CATÓLICA-LISBON completed in March 2018 its ninth study that aimed to assess some variables and characteristics shared by members of the Portuguese Society.

This study, which was run next to 1000 participants, assessed consumption habits of Portuguese products, general levels of happiness and satisfaction with life, eudemonic and hedonic wellbeing, position in society, changes in consumer habits and saving habits, economic confidence, income and savings in members of the Portuguese Society.

In the present study, 36.9% of the participants report that they always try to buy Portuguese products while 35.3% try to buy Portuguese products only for some type of products. The categories of Portuguese products that participants buy the most are fruit and vegetables (89.8%), bread and pastries (85.4%), olive oil (83.6%), dairy products (71.4%), fish and meat products (67.8%). Most of the participants consider the consumption of Portuguese products to be very important (68.8%) and 85.1% are satisfied or very satisfied with the Portuguese products that they buy.

The results on consumption and saving habits indicate that, in general, participants did not change their consumption habits compared to 2017, are very interested in saving and have a positive level of saving habits. Concerning economic confidence, a slightly higher proportion of participants assessed Portugal’s current economic conditions as weak or very weak, compared to the proportion that assessed as good or excellent. Nevertheless, a greater proportion of participants report that the economic conditions in Portugal will improve, compared to the ones who think they will get worse. Globally, participants assess the economic conditions in Portugal more positively than negatively, in particular regarding the improvement of the economic conditions in Portugal. Compared to data collected in March 2017, there is a positive evolution of this indicator of the economic confidence in Portugal.

Concerning general indicators of happiness and satisfaction with life, measured transversally between October 2015 and March 2018, results indicate a positive and satisfactory level of global happiness and satisfaction with life in the members of Portuguese Society. However, there is a stagnation in the evolution of these indicators.

This is a CATÓLICA-LISBON contribution to the civil and academic Society.

Unfortunately, the studies are only available in Portuguese. Please contact us in case you need some more detailed information (E-mail: and Tel.: (+351) 217 214 122).

View the study in detail*:

*only available in Portuguese

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