Strategy, Metrics and Commercial Leadership

In an increasingly competitive, global, and digital market, the commercial function is no longer just a cost or relationship center: it is now recognized as a strategic driver of growth and value creation.

Sales teams face new challenges: longer decision cycles, more informed clients, multiple touchpoints, and increasing pressure on margins and service quality.

Modern commercial leadership requires much more than sales techniques: it demands strategic vision, mastery of performance metrics, integrated brand management, and the ability to mobilize teams toward sustainable results.

Who Should Attend This Program:

• Sales directors and managers.

• Marketing and strategy executives with commercial responsibilities.

• Entrepreneurs and SME managers seeking to professionalize the commercial function.

• Professionals transitioning into Sales Leadership roles.

What Makes This Program Transformational:

• Develop strategic sales leadership capabilities.

• Make data-driven decisions based on performance metrics.

• Integrate brand and value proposition into commercial strategy.

• Structure sales processes based on measurable performance indicators.

• Improve sales team performance and efficiency.

• Foster decision-making supported by data and performance insights.

Explore the Program Structure

Discover the key learning modules and unlock your full potential.
keyboard_arrow_up Sales and Value Creation
Format:

In-person

Duration:

3,5h
keyboard_arrow_up Leadership and Sales Team Management
Format:

In-person

Duration:

7h
keyboard_arrow_up Relationship Management and Negotiation
Format:

In-person

Duration:

7h
keyboard_arrow_up AI Practices and Strategies to Enhance Performance
Format:

In-person

Duration:

7h
keyboard_arrow_up Customer Experience as a Driver of Service Quality
Format:

In-person

Duration:

3,5h
keyboard_arrow_up Brand Strategy, Communication and Value in Sales
Format:

In-person

Duration:

3,5h
keyboard_arrow_up Mentoring - Projects
Format:

Online

Duration:

3,5h
keyboard_arrow_up Sales Performance KPIs
Format:

In-person

Duration:

10,5h
keyboard_arrow_up Project Presentations
Format:

In-person

Duration:

3,5h

Faculty

Pedro Celeste

Pedro Celeste

 

Program Director
Oliver Perez

Oliver Perez

 

Business & Executive Coach

 Tiago Luís

Tiago Luís

 

Director of the Customer Experience in Action and Design Thinking Programs

 Kyryl Lakishyk

Kyryl Lakishyk

 

Dean for Master's Programs

Want to know more?

Contact the program manager:

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220

Book a call