This course highly contributes to an understanding of competitive intelligence and the intelligence environment overall. In a highly competitive and innovative environment, companies depend on their external knowledge acquisition capabilities, and this is true for large as well as for small companies; this is also especially true for start-ups. Companies should thus develop an intelligence attitude at all levels. This course thus proposes participants to apply a set of the most advanced and relevant competitive intelligence methodologies in an integrated manner.

Prerequisites: Yes (See syllabus)