In this course, you will learn how some basic marketing concepts can assist young technology (digital and science based) ventures to create, deliver and extract valuable in a meaningful way for the customers and investors. You will be introduced to the latest marketing tools and will practice by developing entrepreneurial thinking when selecting the most appropriate marketing tools for a real startup. You will have a glimpse of a start up business in which you will contribute to solve a real life marketing challenge for technology based startup. 

Prerequisites: Yes (see syllabus)