In this hands-on course you will be able to better understand what makes good content… good.  From being exposed to best practices to learning by doing, in this this project based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand.  These skills serve as a foundation for an effective brief for an agency or a designer, critically viewing content and providing constructive and actionable feedback, benchmarking competitive content and analyzing it from target consumer’s perspective.  Put simply, without these skills a manager is not ready to guide and take part in creation of compelling content that implements your brand strategy.  The course is primarily set within the digital ecosystem and web-enabled marketing tools and media – that’s where your consumers are having daily conversations, a part of which a contemporary brand manager needs to be.

Prerequisites: None