How can individuals, teams, and organizations create great business ideas (i.e., ideas for new products/services or businesses)? Business ideas drive organizational success and societal progress, especially in this era of exogenous shocks. Building ideas for new products/services or businesses is arguably one of the most fascinating activities in Management. Creative problem solving, the decision-making process aimed at producing novel and useful ideas, plays a central role in such endeavors.

Este programa executivo é dirigido a profissionais que lideram equipas de operações – lojas, balcões, agências ou outros pontos de contacto direto com o cliente – e que pretendem atualizar-se face aos desafios atuais do setor.