Doutorado em Marketing pela University of Arizona. BA e MBA pela University of Texas at San Antonio. Professor Associado na CATÓLICA-LISBON, onde leciona nos programas de Licenciatura, Master of Science e de Formação de Executivos. Desenvolveu a sua atividade profissional em diferentes indústrias nos EUA, nomeadamente em empresas como a Monaco International Wood Sales e a Black & Decker. Os seus interesses de investigação centram-se em áreas como: experiential versus material purchases, happiness, consumer-to-consumer verbal sharing (word-of-mouth) e branding.
Publicações
Paper
Making Word-of-Mouth Impactful: Why Consumers React More to WOM about Experiential than Material Purchases
Journal of Business Research. 130, p. 110-123 14 p., 2021
Paper
A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Organizational Behavior and Human Decision Processes, Volume 161: 176-187, 2020
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Paper
Want to make me happy? Tell me about your experiences but not your objects
Journal of Consumer Affairs, Volume 54, Issue 3: 978-1001., 2020
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Paper
“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases
Journal of Interactive Marketing, Volume 50: 1-16, 2020
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Paper
Consumers gain equivalent levels of happiness from sharing about an experience and an object
European Journal of Marketing, Volume 54, Issue 1: 49-78, 2019
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Paper
Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects
Journal of Consumer Psychology, Volume 29, Issue 4: 584-600, 2019
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Paper
How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases
Journal of Consumer Research, Volume 44, Issue 3: 598-612, 2017
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Paper
A history of the concept of branding: practice and theory
Journal of Historical Research in Marketing, Volume 4, Issue 3: 347-368, 2012
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Paper
Beyond Brands: Happy Adolescents See the Good in People
The Journal of Positive Psychology 5 5 (2010): 342-354, 2010
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