Founder of Corner, a chain of autonomous convenience stores. Previously, he was Head of Retail at Sensei, where he led digitization and physical retail transformation projects; CEO of a supermarket chain under the Meu Super brand; and partnership manager in the Sonae MC loyalty Program. He also worked in retail consulting in Brazil. His career combines innovation, operational efficiency, and customer focus, integrating practical experience and strategic vision. He has a degree in Industrial Management Engineering from Instituto Superior Técnico and completed executive training at Fundação Getulio Vargas, Universidade Católica Portuguesa, and INSEAD.