Retailing - 3rd Trimester 2020/21

Luís Rosário / 3.5 ECTs / Trimester-Long Course / Inglês

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle. It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or in jobs dealing with retailers. 

Prerequisites: Yes (see syllabus)

Docentes

Doutorada em Gestão pelo ISCTE e MBA pela CATÓLICA-LISBON. Licenciatura em Engenharia Química pelo Instituto Superior Técnico. É Diretora da Walk in Clinics, na…