Economics of Business and Markets - 4th Trimester 2020/21

3.5 ECTs / Trimester-Long Course / Inglês

This course develops an understanding of firms’ strategic behaviour and how they can influence the market structure. We will use game-theoretic reasoning to analyze issues related to pricing, entry into new markets or exit from established businesses, changing the perceptions of competitors, level of product differentiation and product proliferation competition and its impact on market competition, and strategies aimed at alleviating price competition among firms. We also focus on vertical relations, namely incentives for vertical integration and vertical restraints.

Prerequisites: Yes (see syllabus)

Docentes

Professor Associado
Licenciada em Economia pela Universidade Católica Portuguesa (UCP). Foi Diretora da Católica Lisbon School of Business & Economics e Presidente da ANACOM…