Through this course students will be able to better understand the shift from traditional marketing to digital, as well as reinforce the role of marketing basics for todays approach into the future. Along the journey we’ll build and train skills and experiment tools for implementing a strategy in digital, no matter if it’s a Startup or a Nº1 Worldwide Top Brand product. This course will provide practical ways to approach digital, such as personas design, as well as to understand and leverage the power of communities and the role of social media platforms.

Prerequisites: None