International Business Strategy

3 ECTs / Trimester / Inglês

Value creation is the central concept in Management. Business strategies - and the associated functional strategies – constitute a fundamental tool for firms in their quest for value creation. This course is about the decision-making process underlying business strategies and the associated functional strategies in a simulated context that mimics real-world situations. That is, the context is complex, dynamic, and ambiguous. Students will be required to assess their firm’s resources and capabilities, discern major opportunities and challenges, generate multiple, possible courses of action and critically evaluate them, and make highly consequential choices. In order to do so, students will need to apply their knowledge related to multiple functional areas of Management and show their ability to integrate such knowledge within a strategic perspective.

Prerequisites: Strategy


Professor Associado com Agregação
Doutorado em Gestão pela Cass Business School (City University, Londres), MBA com especialização em Finanças (CATÓLICA-LISBON), licenciado em Economia…