A IA Generativa está a redefinir as regras do jogo, criando oportunidades inéditas para melhorar a eficiência e a tomada de decisão, otimizar as operações e impulsionar o crescimento. No entanto, para capturar valor, a adoção eficaz exige mais do que tecnologia – requer novos processos de decisão, estruturas de experimentação bem definidas e uma cultura que favoreça a aplicação prática destas soluções.

This one day event will dive into the world of AI applications for modern business strategies. This seminar will teach you how to effectively use generative AI tools such as ChatGPT, Perplexity AI, Google Gemini among many others for innovation, marketing & sales, and operational efficiency. Our hands-on, no-code approach provides practical examples for customer interviews, hyper-personalized sales outreach, digital marketing strategies, and more. Learn how generative AI tools, such as ChatGPT, can boost innovation, growth, and operational efficiency for your business today.

Negotiating is quite a difficult task!

Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.

However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as:

"Either we have a responsible business or we will not have a business at all."​

This program, entirely directed toward international taxation in an essentially practical perspective, results from a partnership between Católica-Lisbon and Associação Fiscal Portuguesa (AFP), which is the representative in Portugal of International Fiscal Association and  Instituto Latino-Americano de Derecho Tributário.