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Advanced Executive Program in Marketing (PAME)

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler Marketing is one of the most critical and decisive strategic variables of any business. With a concept of...
Portuguese

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Tel: (+351) 217 214 220

 

 
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Commercial and Sales Management Program

“The purpose of any business is to create and maintain clients.” Peter Drucker “And to ensure that you make money from keeping the client happy.” John Egan Nowadays, everyone has to “sell” and create value for the company regardless of their job...
Portuguese

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Tel: (+351) 214 269 846

 

 
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Leading HR into the Future: Program for Human Resources Directors

In a context of innovation and change, human resources directors face new challenges: How to interact with the top management team as a strategic partner to improve results and develop the organization? How to anticipate the future needs of companies in...
Portuguese

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Tel: (+351) 214 269 846

 

 
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