Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler

Changing contexts, uncertainty, and remote work highlight the limitations of tough and outdated hierarchies of command and control.

In this program, we explore the collective leadership practices to motivate talent and empower the agile teams, aligned with the organization’s goals.

We polished the techniques to structure and stimulate teamwork, communication, problem analysis, and the discussion of ideas, keeping in mind the goal to answer the new challenges, managing change, improve solutions and obtain results.

Negotiating is quite a difficult task!

Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.

However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as:

The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.

The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.

This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.

O Executive Master in Digital Innovation tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Digital Innovation, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de inovação digital.

In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).

O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.

Neste programa iminentemente prático e interativo, irá obter ferramentas que lhe permitirão focar a sua liderança nos objetivos, na eficácia do desempenho e na apresentação de resultados.

Mais informações aqui.

This one day event will dive into the world of AI applications for modern business strategies. This seminar will teach you how to effectively use generative AI tools such as ChatGPT, Perplexity AI, Google Gemini among many others for innovation, marketing & sales, and operational efficiency. Our hands-on, no-code approach provides practical examples for customer interviews, hyper-personalized sales outreach, digital marketing strategies, and more. Learn how generative AI tools, such as ChatGPT, can boost innovation, growth, and operational efficiency for your business today.

In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).

The “CyberSecurity for Businesses” program was developed in a partnership between CATÓLICA-LISBON and TÉCNICO+. Its goal is to promote a perspective regarding the current risks associated with Information Technologies and Management practices, which intend to protect organizations. The program aims to address the technological and human components of information systems, with a special focus on their vulnerabilities.