Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
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A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
Os Executive Masters da CATÓLICA-LISBON têm-se revelado de enorme êxito por constituírem uma formação de excelência em Gestão, aliada a uma especialização, sendo lecionados por um corpo docente que alia fortes valências académicas a uma grande ligação à realidade empresarial.
Concluído o Executive Master in Strategic Marketing, para além das capacidades específicas de criação de valor, estará dotados das seguintes competências:
Integrado no Mestrado em Gestão Aplicada, o Executive Master in Leadership Development tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Liderança, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de Leadership.
In a context of innovation and change, human resources directors face new challenges:
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Changing contexts, uncertainty, and remote work highlight the limitations of tough and outdated hierarchies of command and control.
In this program, we explore the collective leadership practices to motivate talent and empower the agile teams, aligned with the organization’s goals.
We polished the techniques to structure and stimulate teamwork, communication, problem analysis, and the discussion of ideas, keeping in mind the goal to answer the new challenges, managing change, improve solutions and obtain results.
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
In partnership with:
Dotar os participantes de uma formação em gestão que seja instrumental face aos desafios e competências sentidos no seu desempenho profissional.
Aprender as técnicas de gestão de serviços em que as dimensões comportamentais e quantitativas estão sempre presentes
The PGG - General Management Program, as well as the PAGE - Executive Program in Advanced Management, provide a general training in Companies Management. It differs because it is aimed for leaders and companies’ boards, within an age range, in general, younger with great potential and talent, and intend to empower themselves to become future managers. It is addressed to professionals in distinct areas, who do not have training in Management.
Neste programa iminentemente prático e interativo, irá obter ferramentas que lhe permitirão focar a sua liderança nos objetivos, na eficácia do desempenho e na apresentação de resultados.
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The Advanced Management Program for Executives has trained several generations of leaders over the last 75 editions, is the result of the cutting-edge investigation at CATÓLICA-LISBON, and is an intense, unique, and immersive experience for leaders in Portugal.
Its objective is to ensure that participants receive solid management training from exceptional teaching staff who provide them with the tools and "vocation" to manage their organizations in an increasingly complex and fast-paced environment.