In this program, you will work in a team to build your innovation capabilities, to create a positive impact in your company and in society. You will learn how to design the organization for excelling at exploration of new growth options while maintaining the ability to exploit the existing business.
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A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
The “BlockChain and SmartContracts” program was developed through a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal to promote a deep, complete, and most of all applied perspective of these subjects. This 21 hour long program is divided into two parts, one for each school’s expertise.
A NECESSIDADE DE UM PROGRAMA TRANSFORMACIONAL DE LIDERANÇA E SUSTENTABILIDADE
Sem sustentabilidade económica, dificilmente haverá preocupações sociais e ambientais, o que é também cada vez mais verdade é que sem essas preocupações sociais e ambientais dificilmente haverá sustentabilidade económica.
Não há outra estratégia capaz de assegurar a sobrevivência empresarial a curto e longo prazo.
UMA PARCERIA DE REFERÊNCIA
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.