Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
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Project Management plays a key role today in new management methods, allowing results and complex processes to be controlled according to specific objectives. The development of Project Management accompanies the growth in the complexity of goods and services supplied by organizations.
This backdrop is particularly relevant in the corporate world, but also applies to public administration and non-profit organizations.
Os Executive Masters da CATÓLICA-LISBON têm-se revelado de enorme êxito por constituírem uma formação de excelência em Gestão, aliada a uma especialização, sendo lecionados por um corpo docente que alia fortes valências académicas a uma grande ligação à realidade empresarial.
Concluído o Executive Master in Strategic Marketing, para além das capacidades específicas de criação de valor, estará dotados das seguintes competências:
Integrado no Mestrado em Gestão Aplicada, o Executive Master in Leadership Development tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Liderança, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de Leadership.
Integrado no Mestrado em Gestão Aplicada, o Executive Master in Finance and Control tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Finance and Control, seguindo uma lógica integrada de criação de valor.
Neste sentido, no final do programa, para além das capacidades específicas de criação de valor, os alunos estarão dotados das seguintes competências junto de indivíduos, equipas e organizações:
A promoção de um modelo de desenvolvimento sustentável é hoje um imperativo a nível mundial e um condição necessária para a competitividade das empresas, devendo acontecer em forte inter-ligação entre os diferentes setores, mobilizando as competências e trabalho dos inovadores sociais.
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
O Executive Master in Digital Innovation tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Digital Innovation, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de inovação digital.
The PGG - General Management Program, as well as the PAGE - Executive Program in Advanced Management, provide a general training in Companies Management. It differs because it is aimed for leaders and companies’ boards, within an age range, in general, younger with great potential and talent, and intend to empower themselves to become future managers. It is addressed to professionals in distinct areas, who do not have training in Management.
In a knowledge-based, globalized and open to change society, human resources are at the core of management as being the main factor of comparative sustainable advantage.
Only organisations that have managed to align their human resource policies with their business strategy, integrate personnel and technologies, attract and retain the best talent, develop the potential of employees, involve teams in objectives, create performance oriented cultures and ensure a high level of quality in the professional lives of staff will be able to succeed.
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.
GE is a program that aims to provide an in-depth and actionable knowledge about the most advanced theories on value creation in changing environments.
Value creation is a central objective in management. Such an objective is a challenging one in a world of ongoing changes (e.g., in customer preferences, technological possibilities, regulation or social trends).
This program will start to approach the cyclic dynamic of modern management by revealing the predominant part of Management Information Systems in aiding the decision making process, specially in complex and decentralized organizations.
"Either we have a responsible business or we will not have a business at all."
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.