"Either we have a responsible business or we will not have a business at all."
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This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The Advanced Management Program for Executives has trained several generations of leaders over the last 75 editions, is the result of the cutting-edge investigation at CATÓLICA-LISBON, and is an intense, unique, and immersive experience for leaders in Portugal.
Its objective is to ensure that participants receive solid management training from exceptional teaching staff who provide them with the tools and "vocation" to manage their organizations in an increasingly complex and fast-paced environment.