The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.
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Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
The “BlockChain and SmartContracts” program was developed through a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal to promote a deep, complete, and most of all applied perspective of these subjects. This 21 hour long program is divided into two parts, one for each school’s expertise.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.