Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
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UNDERSTAND THE WORLD OF FINANCE, REINFORCE YOUR COMPETENCES AND VALUE THE QUALITY OF YOUR DECISIONS.
The Accounting and Finance Program is aimed at Executives who make decisions with financial impact and Managers with responsibility for creating value in non-financial areas such as Marketing, Operations, Human Resources, Production and others.
The “CyberSecurity for Businesses” program was developed in a partnership between CATÓLICA-LISBON and TÉCNICO+. Its goal is to promote a perspective regarding the current risks associated with Information Technologies and Management practices, which intend to protect organizations. The program aims to address the technological and human components of information systems, with a special focus on their vulnerabilities.
This program, entirely directed toward international taxation in an essentially practical perspective, results from a partnership between Católica-Lisbon and Associação Fiscal Portuguesa (AFP), which is the representative in Portugal of International Fiscal Association and Instituto Latino-Americano de Derecho Tributário.
O curso de Formação de Executivos em Gestão e Museologia é uma iniciativa da Universidade Católica, organizada em parceria institucional com a APOM.
Project Management plays a key role today in new management methods, allowing results and complex processes to be controlled according to specific objectives. The development of Project Management accompanies the growth in the complexity of goods and services supplied by organizations.
This backdrop is particularly relevant in the corporate world, but also applies to public administration and non-profit organizations.
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
A NECESSIDADE DE UM PROGRAMA TRANSFORMACIONAL DE LIDERANÇA E SUSTENTABILIDADE
Sem sustentabilidade económica, dificilmente haverá preocupações sociais e ambientais, o que é também cada vez mais verdade é que sem essas preocupações sociais e ambientais dificilmente haverá sustentabilidade económica.
Não há outra estratégia capaz de assegurar a sobrevivência empresarial a curto e longo prazo.
UMA PARCERIA DE REFERÊNCIA
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
In partnership with:
The PGG - General Management Program, as well as the PAGE - Executive Program in Advanced Management, provide a general training in Companies Management. It differs because it is aimed for leaders and companies’ boards, within an age range, in general, younger with great potential and talent, and intend to empower themselves to become future managers. It is addressed to professionals in distinct areas, who do not have training in Management.
In a knowledge-based, globalized and open to change society, human resources are at the core of management as being the main factor of comparative sustainable advantage.
Only organisations that have managed to align their human resource policies with their business strategy, integrate personnel and technologies, attract and retain the best talent, develop the potential of employees, involve teams in objectives, create performance oriented cultures and ensure a high level of quality in the professional lives of staff will be able to succeed.
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.
This program will start to approach the cyclic dynamic of modern management by revealing the predominant part of Management Information Systems in aiding the decision making process, specially in complex and decentralized organizations.
"Either we have a responsible business or we will not have a business at all."
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.