In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
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Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
The “CyberSecurity for Businesses” program was developed in a partnership between CATÓLICA-LISBON and TÉCNICO+. Its goal is to promote a perspective regarding the current risks associated with Information Technologies and Management practices, which intend to protect organizations. The program aims to address the technological and human components of information systems, with a special focus on their vulnerabilities.
O curso de Formação de Executivos em Gestão e Museologia é uma iniciativa da Universidade Católica, organizada em parceria institucional com a APOM.
O setor elétrico português e brasileiro possuem particularidades nas esferas regulatórias e institucionais nas atividades de geração, transmissão, distribuição e comercialização. Isso exige que os gestores deste sector enfrentem desafios muito especificos na procura de melhores resultados, eficiência e oportunidades.
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
O Executive Master in Digital Innovation tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Digital Innovation, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de inovação digital.
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
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Dotar os participantes de uma formação em gestão que seja instrumental face aos desafios e competências sentidos no seu desempenho profissional.
Aprender as técnicas de gestão de serviços em que as dimensões comportamentais e quantitativas estão sempre presentes
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.