The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.
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“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The “CyberSecurity for Businesses” program was developed in a partnership between CATÓLICA-LISBON and TÉCNICO+. Its goal is to promote a perspective regarding the current risks associated with Information Technologies and Management practices, which intend to protect organizations. The program aims to address the technological and human components of information systems, with a special focus on their vulnerabilities.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
Negotiating is quite a difficult task!
Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.
However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as:
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.