Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
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A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
“Da exportação à internacionalização” é um programa para empresas portuguesas com elevado potencial de crescimento, que querem acelerar o processo de internacionalização de forma sustentável.
Aborda questões de literacia geopolítica e cultural; sistematiza os fundamentais da internacionalização sustentável à luz do atual contexto macroeconómico e da alteração dos padrões de globalização; promove core skills para a liderança com pensamento sistémico.
Os participantes que frequentarem o nível I (30 horas) ganham o estatuto de membro-aderente da Academia CEO Future Ready.
Os Executive Masters da CATÓLICA-LISBON têm-se revelado de enorme êxito por constituírem uma formação de excelência em Gestão, aliada a uma especialização, sendo lecionados por um corpo docente que alia fortes valências académicas a uma grande ligação à realidade empresarial.
Concluído o Executive Master in Strategic Marketing, para além das capacidades específicas de criação de valor, estará dotados das seguintes competências:
Integrado no Mestrado em Gestão Aplicada, o Executive Master in Leadership Development tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Liderança, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de Leadership.
In a context of innovation and change, human resources directors face new challenges:
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The “BlockChain and SmartContracts” program was developed through a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal to promote a deep, complete, and most of all applied perspective of these subjects. This 21 hour long program is divided into two parts, one for each school’s expertise.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
A NECESSIDADE DE UM PROGRAMA TRANSFORMACIONAL DE LIDERANÇA E SUSTENTABILIDADE
Sem sustentabilidade económica, dificilmente haverá preocupações sociais e ambientais, o que é também cada vez mais verdade é que sem essas preocupações sociais e ambientais dificilmente haverá sustentabilidade económica.
Não há outra estratégia capaz de assegurar a sobrevivência empresarial a curto e longo prazo.
UMA PARCERIA DE REFERÊNCIA
Changing contexts, uncertainty, and remote work highlight the limitations of tough and outdated hierarchies of command and control.
In this program, we explore the collective leadership practices to motivate talent and empower the agile teams, aligned with the organization’s goals.
We polished the techniques to structure and stimulate teamwork, communication, problem analysis, and the discussion of ideas, keeping in mind the goal to answer the new challenges, managing change, improve solutions and obtain results.
Neste programa iminentemente prático e interativo, irá obter ferramentas que lhe permitirão focar a sua liderança nos objetivos, na eficácia do desempenho e na apresentação de resultados.
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
GE is a program that aims to provide an in-depth and actionable knowledge about the most advanced theories on value creation in changing environments.
Value creation is a central objective in management. Such an objective is a challenging one in a world of ongoing changes (e.g., in customer preferences, technological possibilities, regulation or social trends).
The Advanced Management Program for Executives has trained several generations of leaders over the last 75 editions, is the result of the cutting-edge investigation at CATÓLICA-LISBON, and is an intense, unique, and immersive experience for leaders in Portugal.
Its objective is to ensure that participants receive solid management training from exceptional teaching staff who provide them with the tools and "vocation" to manage their organizations in an increasingly complex and fast-paced environment.
The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.