The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.
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Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
UNDERSTAND THE WORLD OF FINANCE, REINFORCE YOUR COMPETENCES AND VALUE THE QUALITY OF YOUR DECISIONS.
The Accounting and Finance Program is aimed at Executives who make decisions with financial impact and Managers with responsibility for creating value in non-financial areas such as Marketing, Operations, Human Resources, Production and others.
In this program, you will work in a team to build your innovation capabilities, to create a positive impact in your company and in society. You will learn how to design the organization for excelling at exploration of new growth options while maintaining the ability to exploit the existing business.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
This program, entirely directed toward international taxation in an essentially practical perspective, results from a partnership between Católica-Lisbon and Associação Fiscal Portuguesa (AFP), which is the representative in Portugal of International Fiscal Association and Instituto Latino-Americano de Derecho Tributário.
O curso de Formação de Executivos em Gestão e Museologia é uma iniciativa da Universidade Católica, organizada em parceria institucional com a APOM.
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
In partnership with:
The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
Neste programa iminentemente prático e interativo, irá obter ferramentas que lhe permitirão focar a sua liderança nos objetivos, na eficácia do desempenho e na apresentação de resultados.
Negotiating is quite a difficult task!
Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.
However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as:
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.