Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
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“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
Integrado no Mestrado em Gestão Aplicada, o Executive Master in Leadership Development tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Liderança, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de Leadership.
In a context of innovation and change, human resources directors face new challenges:
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
The Advanced Management Program for Executives has trained several generations of leaders over the last 75 editions, is the result of the cutting-edge investigation at CATÓLICA-LISBON, and is an intense, unique, and immersive experience for leaders in Portugal.
Its objective is to ensure that participants receive solid management training from exceptional teaching staff who provide them with the tools and "vocation" to manage their organizations in an increasingly complex and fast-paced environment.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Changing contexts, uncertainty, and remote work highlight the limitations of tough and outdated hierarchies of command and control.
In this program, we explore the collective leadership practices to motivate talent and empower the agile teams, aligned with the organization’s goals.
We polished the techniques to structure and stimulate teamwork, communication, problem analysis, and the discussion of ideas, keeping in mind the goal to answer the new challenges, managing change, improve solutions and obtain results.
Negotiating is quite a difficult task!
Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.
However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as: