Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Areas of Study
- (-) Remove Tech Disruption filter Tech Disruption
- (-) Remove Economics filter Economics
- (-) Remove Sales APAGAR filter Sales APAGAR
- (-) Remove Entrepreneurship & Innovation filter Entrepreneurship & Innovation
- Management Apply Management filter
- Strategy Apply Strategy filter
- Sustainability Apply Sustainability filter
- Innovation Apply Innovation filter
- Digital Apply Digital filter
- Data & Privacy Apply Data & Privacy filter
- Marketing Apply Marketing filter
- Sales Apply Sales filter
- Soft skills Apply Soft skills filter
- Human Resources Apply Human Resources filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
Language
Level/Audience
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
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