Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Areas of Study
- (-) Remove Sales filter Sales
- (-) Remove Human Resources filter Human Resources
- (-) Remove Economics filter Economics
- (-) Remove Banking filter Banking
- (-) Remove Strategy APAGAR filter Strategy APAGAR
- (-) Remove Entrepreneurship & Innovation filter Entrepreneurship & Innovation
- Management Apply Management filter
- Strategy Apply Strategy filter
- Sustainability Apply Sustainability filter
- Innovation Apply Innovation filter
- Digital Apply Digital filter
- Tech Disruption Apply Tech Disruption filter
- Marketing Apply Marketing filter
- Leadership Apply Leadership filter
- Soft skills Apply Soft skills filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
Duration
Language
In a knowledge-based, globalized and open to change society, human resources are at the core of management as being the main factor of comparative sustainable advantage.
Only organisations that have managed to align their human resource policies with their business strategy, integrate personnel and technologies, attract and retain the best talent, develop the potential of employees, involve teams in objectives, create performance oriented cultures and ensure a high level of quality in the professional lives of staff will be able to succeed.
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