Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
- (-) Remove Tech Disruption filter Tech Disruption
- (-) Remove Human Resources filter Human Resources
- (-) Remove IT filter IT
- Management Apply Management filter
- Strategy Apply Strategy filter
- Sustainability Apply Sustainability filter
- Innovation Apply Innovation filter
- Digital Apply Digital filter
- Data & Privacy Apply Data & Privacy filter
- Marketing Apply Marketing filter
- Sales Apply Sales filter
- Soft skills Apply Soft skills filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
In a knowledge-based, globalized and open to change society, human resources are at the core of management as being the main factor of comparative sustainable advantage.
Only organisations that have managed to align their human resource policies with their business strategy, integrate personnel and technologies, attract and retain the best talent, develop the potential of employees, involve teams in objectives, create performance oriented cultures and ensure a high level of quality in the professional lives of staff will be able to succeed.
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.