In this program, you will work in a team to build your innovation capabilities, to create a positive impact in your company and in society. You will learn how to design the organization for excelling at exploration of new growth options while maintaining the ability to exploit the existing business.
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A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
A promoção de um modelo de desenvolvimento sustentável é hoje um imperativo a nível mundial e um condição necessária para a competitividade das empresas, devendo acontecer em forte inter-ligação entre os diferentes setores, mobilizando as competências e trabalho dos inovadores sociais.
The Management and Leadership for Ecclesial Leaders program is a joint initiative of the Rectory of the Universidade Católica Portuguesa and the Católica Lisbon School of Business and Economics and aims to develop management and leadership practices in the organisations under the responsibility of the catholic church.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
O Executive Master in Digital Innovation tem como principal objetivo dotar os seus Participantes de uma formação state-of-the-art em gestão geral a par de uma especialização avançada em Digital Innovation, seguindo uma lógica integrada de criação de valor. Possui uma estrutura programática ímpar que integra a perspetiva geral da gestão com os conceitos, modelos e práticas da área de inovação digital.
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
A NECESSIDADE DE UM PROGRAMA TRANSFORMACIONAL DE LIDERANÇA E SUSTENTABILIDADE
Sem sustentabilidade económica, dificilmente haverá preocupações sociais e ambientais, o que é também cada vez mais verdade é que sem essas preocupações sociais e ambientais dificilmente haverá sustentabilidade económica.
Não há outra estratégia capaz de assegurar a sobrevivência empresarial a curto e longo prazo.
UMA PARCERIA DE REFERÊNCIA
Design Thinking is a methodology of innovation generation, human-centered and especially suitable for complex situations or with high levels of uncertainty. It includes structured, unconventional practices and unprecedented levels of adoption, because of the impact it has on business and people.
Along with this expertise it is becoming equally necessary the ability to innovate through new creative approaches in order to improve patients results, access to healthcare and cost management strategies.
GE is a program that aims to provide an in-depth and actionable knowledge about the most advanced theories on value creation in changing environments.
Value creation is a central objective in management. Such an objective is a challenging one in a world of ongoing changes (e.g., in customer preferences, technological possibilities, regulation or social trends).