The “BlockChain and SmartContracts” program was developed through a partnership between CATÓLICA-LISBON and TÉCNICO+, with the goal to promote a deep, complete, and most of all applied perspective of these subjects. This 21 hour long program is divided into two parts, one for each school’s expertise.
- (-) Remove Tech Disruption filter Tech Disruption
- (-) Remove Sales filter Sales
- (-) Remove Marketing APAGAR filter Marketing APAGAR
- Management Apply Management filter
- Strategy Apply Strategy filter
- Sustainability Apply Sustainability filter
- Innovation Apply Innovation filter
- Digital Apply Digital filter
- Data & Privacy Apply Data & Privacy filter
- Marketing Apply Marketing filter
- Leadership Apply Leadership filter
- Soft skills Apply Soft skills filter
- Human Resources Apply Human Resources filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
Negotiating is quite a difficult task!
Moving from mere negotiating experience (knowing what has worked in the past) to specialization in negotiation (knowing why did it worked) is not an easy task, but it is critical for those who wish to overcome obstacles and achieve negotiating results of excellence.
However, is experience enough to make us expert negotiators? If so, experience should have a good answer for most of business dilemmas, such as:
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.